We believe change should feel calmer, not harder.
Most behaviour change systems rely on willpower, guilt, or public accountability. We believe there's a better way: small nudges that respect your energy, anonymous feedback that builds psychological safety, and AI that learns what actually works for you.
What we believe
Self-trust and team trust are the foundations of everything else. People deserve behaviour change systems that respect their humanity—no coercion, no manipulation, no exploitation of vulnerability.
How we do it
Psychology + AI. Small nudges, not big resolutions. Anonymous feedback, not public shaming. Systems that adapt to your life, not the other way around.
What we built
Nudge helps individuals follow through on small commitments. TrustLoop helps leadership teams measure and improve professional trust. Same belief, different scales.
One engine, two products
Both Nudge and TrustLoop use the same AI system. It understands your goals, respects your energy, adjusts its tone, and learns from your reflections.
For individuals, it's a calm habit coach. For leadership teams, it powers anonymous feedback, trust scores, and team insights.
Our values
Respectful
No coercion, no manipulation, no guilt-based engagement. You should feel calmer about your progress, not more pressured.
Private
Your data is yours. Anonymous where it matters. Protected always. You can trust the system because it never exploits your vulnerability.
Long-term
Built for sustainable change, not quick hacks. Six months from now, you should feel calmer and more grounded about how you're growing.